Success Story – Meet Odum
Odum’s story began in pain, but thanks to years of dedicated care, it’s now one of peace and play.
From Suffering to Sanctuary
For generations, sloth bears were exploited as dancing bears across India. Poachers would kill mother bears and steal their cubs, driving red-hot rods through their muzzles and forcing ropes through the wounds. These terrified young bears were then dragged from village to village, “performing” under threat of violence.
In 1972, India made the practice illegal. But the law was rarely enforced, and the cruelty continued for decades.
Making History
In 2009, after years of campaigning, rescue missions, and collaboration with Indian authorities, we finally ended the use of dancing bears in India. Working alongside our partners, Wildlife SOS, and a long-standing coalition, we helped rescue the last remaining bears and brought them to safety.
A Life Worth Living
Today, more than 170 rescued bears are living peacefully in sanctuaries we support in India. These bears, many of them elderly, are finally free from fear and pain. We’ve made a lifelong commitment to their care, and it’s one we will never turn our backs on. They receive:
The Fight Isn’t Over
Though the hideous tradition of ‘dancing’ bears has been consigned to history, the cruelty hasn’t vanished completely.
Bear Cubs Still at Risk: illegal poaching of sloth bear cubs for trade persists in parts of India. Cubs may be sold into entertainment, trafficked across borders, or used in other exploitative practices.
Ongoing Investigations: we continue to fund undercover operations to expose illegal bear trading networks and prevent a return to cruelty.
Legal and Policy Work: we fund work to ensure laws are upheld and offenders are prosecuted.
Community Outreach: our partners engage with local communities to raise awareness, offer alternatives to poaching, and support conservation-led livelihoods.
A Promise We’ll Keep
The rescued bears in our care are safe, but they still depend on us. Many are elderly and suffer long-term effects from past abuse. Your support helps us:
Help Us Keep Bears Safe Forever
We made history by ending the dancing bear trade. Now we need your help to make sure it never returns and that every rescued bear lives out their days in peace.
See the transformation from cruelty to care
Odum’s story began in pain, but thanks to years of dedicated care, it’s now one of peace and play.
A holistic approach to tackling animal cruelty.
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